DC Entertainment is banking on their DC Super Hero Girls line. According to DCU president Diane Nelson, she believes this Dc Super Hero Girls brand can bring in over $1 billion.
"Our overall consumer products represent a $6 billion business. The DC brand brings in about half of that. We think the DC Super Hero Girls can be bigger than a $1 billion brand," Nelson told Forbes.
Nelson says that DC Super Hero Girls is aimed at girls aged 6 to 12 and is intended to create new "female teenage" role models. "In some of our comic books, Poison Ivy and Harley Quinn are villains, but in high school, the characters are discovering their strengths and weaknesses while sitting alongside Wonder Woman and Super girl," said Nelson.
Basically this line is intended to show young females in a positive light throughout their journey through high school and beyond, I for one am all for this. Warner Bros. have already released several animated shorts (can be found on YouTube), a Free Comic Book Day preview issue (DC Super Hero Girls), and clothing lines representing this brand at Target. This Brand is being very well received, even though it's official roll out isn't until July.