The amazingly f-ugly creation of American Greetings, with Just Play will relaunch the Madballs brand, bringing in new licensees like Kidrobot, Mondo, ROAR Comics (four-issue mini series) as well as a mobile game, bowling and cell phone products. We are expected to see soft foam colorful creations and a variety of collectibles that are worthy of hours of play and wear-a-bility! Oh, and there's a really crazy looking Madballs Launcher (from Basic Fun). These psychedelic odd balls are so ugly and cute they have a throwback feel (pun totally intended). If you don't know the original man behind the scenes get your reading glasses out for this earlier interview we conducted with the infamous Mr. James Groman.
